Email Marketing

Why Your Personal Newsletter is the Ultimate Thought-Leadership Engine

Imagine your next prospect saying, “I actually wait to see what’s in your inbox” - and meaning it.

Nov 25, 2025

•

11 min read

Email Marketing

From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

If your CRM is full of empty fields, duplicate contacts or outdated records, you’re flying blind. Let’s fix that pipeline so you can send smarter emails, report stronger results, and unleash AI (without garbage coming out).

Nov 18, 2025

•

11 min read

Email Marketing

Start Here

Welcome to "The Click Brief"

"The Click Brief" is where I decode why people click, bail, commit, or ghost, so you can build email and marketing systems that behave like healthy relationships instead of confusing first dates.

Nov 15, 2025

•

5 min read

Data Analysis

Your Funnel isn’t Broken. Your Trust is Uneven.

Funnels don’t just move leads. They move emotion.

Nov 3, 2025

•

8 min read

Data-Driven Marketing

The Quiet Growth Lever You’re Probably Ignoring

You don’t need more leads. You need more loyalty - and smarter segmentation.

Nov 2, 2025

•

7 min read

Data-Driven Marketing

Marketing Psychology

VIEW ALL

How Psychology Seals the Deal at the Bottom of the Funnel

The last click isn’t luck. It’s psychology, timing, and trust colliding.

Nov 4, 2025

•

7 min read

Your CRM is More than a Tool. It’s an Influence Ecosystem.

Influence isn’t just about who clicks. It’s about how your data behaves.

Nov 3, 2025

•

8 min read

Your Funnel isn’t Broken. Your Trust is Uneven.

Funnels don’t just move leads. They move emotion.

Nov 3, 2025

•

8 min read

Latest Posts

VIEW ALL

Why Your Personal Newsletter is the Ultimate Thought-Leadership Engine

Imagine your next prospect saying, “I actually wait to see what’s in your inbox” - and meaning it.

Nov 25, 2025

•

11 min read

Malene Jorgensen

From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

Nov 18, 2025

•

11 min read

Malene Jorgensen

Welcome to "The Click Brief"

"The Click Brief" is where I decode why people click, bail, commit, or ghost, so you can build email and marketing systems that behave like healthy relationships instead of confusing first dates.

Nov 15, 2025

•

5 min read

Malene Jorgensen

The Psychology Behind Videos in Email: Why People Click Play

The human brain is wired to notice motion. Your subscribers’ brains are no different.

Nov 11, 2025

•

10 min read

Malene Jorgensen

The Psychology Behind Videos in Email: Why People Click Play

How Psychology Seals the Deal at the Bottom of the Funnel

The last click isn’t luck. It’s psychology, timing, and trust colliding.

Nov 4, 2025

•

7 min read

Malene Jorgensen

Your CRM is More than a Tool. It’s an Influence Ecosystem.

Influence isn’t just about who clicks. It’s about how your data behaves.

Nov 3, 2025

•

8 min read

Malene Jorgensen

Your Funnel isn’t Broken. Your Trust is Uneven.

Funnels don’t just move leads. They move emotion.

Nov 3, 2025

•

8 min read

Malene Jorgensen

subscribe to the click brief

Get marketing psych news, tips, and conversion numbers delivered straight to your inbox every Tuesday!

Email Marketing

Why Your Personal Newsletter is the Ultimate Thought-Leadership Engine

From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

Welcome to "The Click Brief"

Data Analysis

Your Funnel isn’t Broken. Your Trust is Uneven.

The Quiet Growth Lever You’re Probably Ignoring

Marketing Psychology

How Psychology Seals the Deal at the Bottom of the Funnel

Your CRM is More than a Tool. It’s an Influence Ecosystem.

Your Funnel isn’t Broken. Your Trust is Uneven.

Latest Posts

Why Your Personal Newsletter is the Ultimate Thought-Leadership Engine

From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

Welcome to "The Click Brief"

The Psychology Behind Videos in Email: Why People Click Play

How Psychology Seals the Deal at the Bottom of the Funnel

Your CRM is More than a Tool. It’s an Influence Ecosystem.

Your Funnel isn’t Broken. Your Trust is Uneven.

B2C

B2B

AI

Automation

Lifetime Value

ROAS/ROI

Attribution

Lead Scoring

Referral Loop

Preference Centre

Lifecycle Marketing

Value Proposition

Call To Action

Subject Lines

Segmentation

Dynamic Content

Lead Magnets

Personalization

Organic Marketing

Landing Pages

Email Nurture

Social Proof

Authority

Storytelling

Scarcity

Winback

MOFU

CRM Ecosystems

Reactivation

Email Marketing

Marketing Psychology

TOFU

Retention

BOFU

Growth Strategy

Data-Driven Marketing

Reciprocity

Advocacy

the click brief